LANDVEST'S FIVE KEYS TO PRESENTATION:
- Images must be of exceptional quality and tailored to the strengths of the property.
- Text is clear, factual, and elegantly written, avoiding hackneyed conventions of real estate prose.
- Social media engages buyers emotionally and creates a buzz. We tailor our presentation to match your property’s target audience.
- PR and advertising are exclusively for the promotion of our listings. Beware of media that promotes the broker, not the properties.
- Luxury buyers expect a curated experience: Buyers come to Christie’s and LandVest for the good stuff. Your property is among the top listings throughout New England and around the world.
LandVest’s stock in trade is spectacular images. From our award-winning cohort of professional photographers to in-house digital color-correction and image selection, LandVest does more to ensure your property is shown at its best. We take the time at each step to feature the best qualities of the property, avoiding the typical pitfalls of real estate photos: many mediocre photos, poor color quality, and rushed photography in poor light and weather, all of which can conspire to make even the most remarkable properties fall flat.
From a two-page image based overview to a detailed digital information package, buyers love LandVest marketing pieces for their beauty and authoritative content.
We meet the needs of today’s demanding buyers: we anticipate buyer questions and provide complete property information digitally and in hard copy. We make sure that each buyer (and their attorney) has what they need to feel comfortable making an offer.
From the card stock we use to the clean, clear look of our e-newsletters, LandVest’s branding conveys the quality of your property.
We convey what makes each property special through tailored content and image selection.
FLOOR PLANS AND MAPS
Your property deserves a customized approach to telling its unique story.
Is the property surrounded by conservation land? Does it have beautiful trails? For some properties, it's a great map.
Is it an elegant layout, or flexible configuration? For others, a beautiful set of floor plans.
Whatever fits your needs, LandVest's in house GIS services and skilled floor plan designers help present your property at its best.
SELLING THROUGH STORIES: BLOGS AND SOCIAL MEDIA
Getting beyond the conventional real estate blurbs:
LandVest helps buyers love property for more than its acreage, room count and address. LandVest blogs create a sense of intimacy with our properties. Our content highlights the special qualities of each listing with seasonal features, regional, and thematic features.
Buyers want to know what makes your property special. Christie’s and LandVest partner to get beyond the conventions of real estate marketing to help buyers feel a sense of intimacy with our properties. Our blogs range from seller interviews and light-hearted seasonal features to authoritative market analysis. Nothing beats great content and industry standard SEO optimization for making Google drive traffic to your property.
The LandVest blog and Christie’s Luxury Defined are luxury industry leaders, and are followed by real estate professionals, top journalists, investors, high net worth individuals and social media experts, creating viral content like WSJ “House of the Day” and New York Times “What can you get for $3 million”.
Our "ask the seller" blogs are among our readers favorites.
They create a sense of intimacy with each property, and are an opportunity to tell stories or call out qualities in the property that are hard to capture in standard real estate descriptions.